NEON Global Research Advisory Board
The NEON Advisory Board provides consultation for NEON staff as they develop and execute research proposals for clients. The NEON Advisory Board includes marketing professors from Colorado State University with a broad range of marketing research experience in many different countries. The Advisory Board has extensive experience with surveys, personal interviews, experiments, observational, and qualitative research methods. Their research has been conducted in the United States, Turkey, Thailand, Germany, Mexico, and other countries. They have published research in a wide range of academic journals, and they regularly review research and serve on the editorial review boards at many journals.
Joe Cannon
Joe Cannon, is Professor of Marketing at Colorado State University. He was previously at the Goizueta Business School at Emory University and earned his Ph.D. at the University of North Carolina at Chapel Hill. Joe has also taught in graduate and executive programs at Instituto de Empresa (Madrid, Spain), INSEAD (Fontainebleau, France), ESCP (Paris, France), Thammasat University (Bangkok, Thailand), Koblenz Graduate School of Management – WHU (Koblenz, Germany), and Johannes Kepler University (Linz, Austria). Before pursuing an academic career, Joe worked in technical sales and marketing for Eastman Kodak’s Professional Photography Division.
Joe has taught a variety of courses including Principles of Marketing, Marketing Strategy and Management, Marketing Management, Services Marketing, Marketing B2B, Managing Business Customer Relationships, Marketing Decision Making, Business Research, and Distribution and Key Account Management in undergraduate, graduate, executive, distance, and on-campus classrooms.
Joe maintains an active research agenda – where he studies focus on building and managing buyer-supplier relationships in domestic and international business markets. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Academy of Management Review, Journal of Operations Management, and other academic journals. He has received the College of Business Excellence in Research Award and the 2006 & 2008 Louis Stern Awards for Research. Joe is author of both Basic Marketing 18e and Essentials of Marketing 13e (with Perreault and McCarthy). Joe’s expertise includes cross-cultural studies typically utilizing survey research methods. His classes have developed marketing plans for almost 100 small businesses.
Ken Manning
Ken Manning is the Chair of the Department of Marketing, Professor of Marketing, and FirstBank Research Fellow at Colorado State University. He completed his Ph.D. at the University of South Carolina in 1994, and prior to joining CSU was a faculty member at Gonzaga University. Ken has led efforts in developing sustainability-related research and teaching programs at CSU and has been involved with the Global Social and Sustainable Enterprise (GSSE) MBA program since its inception. He has taught a variety of undergraduate and graduate marketing courses and currently specializes in teaching the GSSE course titled “Marketing for Social Sustainable Enterprises.” Ken conducts research in the areas of pricing, social influence, and public policy. Some of Ken’s current research projects focus on price communication between consumers, resale price maintenance, cigarette package claims, and the link between overweight stereotypes and food consumption among children. Ken’s research has been published in numerous journals including theJournal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Advertising, and Journal of Public Policy & Marketing.
Kathleen Kelly
Kathleen Kelly is a professor of Marketing, an EKS&H research fellow, and the director of the Center for Marketing and Social Issues. An expert on social marketing, Dr. Kelly’s work bridges the gap between business and social issues by demonstrating that commercial marketing techniques can be applied to the service of social causes. She has received numerous grants to study the impact of counter advertising efforts designed to reduce substance use, violence, and other health and safety issues. Her policy research examines the influence of tobacco and alcohol advertising on adolescent consumption as well as the appeal of products such as flavored and natural cigarettes. Kathleen has taught a variety of graduate and undergraduate marketing courses including; social marketing, integrated marketing communication, promotional strategy, marketing strategy and principles of marketing. Her research has been published in marketing, advertising, communications and health journals. Dr. Kelly serves the marketing profession in a variety of ways. She co-hosted the 2010 (May) Marketing & Public Policy Conference held in Denver, CO and the doctoral workshop preceding the conference in Fort Collins, CO. She is an active reviewer for several marketing, advertising and communications journals and a specialty editor for a drug prevention journal. Her research has been published in marketing, advertising, communications and health journals.
Funded Research Studies: Dr. Kelly has been funded several times by the National Institute on Drug Abuse (NIDA) and the Robert Wood Johnson Foundation. Her grants have allowed her to test and develop social marketing campaigns in community randomized trials with the aim of influencing behavior change as well as the impact of counter advertising campaigns on consumer attitudes, intentions and behaviors. Kathleen has also received grants to fund her research from the Department of Education, Centers for Disease Control, National Institute on Alcoholism and Alcohol Abuse and the Substance Abuse and Mental Health Services Administration.
Dave Gilliland
Dave Gilliland, an associate professor of Marketing at Colorado State University, teaches classes in Business Customer Relationships, Marketing Research, and Marketing Management. His research interests focus on governance and control characteristics of inter-organizational exchange, particularly channels of distribution and business-to-business relationships. His research, on these and other topics has appeared in the Journal of Marketing, The Journal of the Academy of Marketing Science, and others. Dave has a second positionat Aston University, Birmingham, UK where he teaches and researches issues in channels of distribution. He is also the Academic Director of Graduate programs for the College. Dave was named a C.S.U. Service Learning Scholar in 1999 and was awarded the Northern Colorado Multicultural Service Award in 2000 for his work with student service learning projects. Before completing his doctoral work at Georgia State University, Dave worked over ten years in industry in marketing, advertising, and marketing research.
Tuba Ustuner
Tuba Ustuner holds a B.Sc. from Middle East Technical University (Turkey), an MBA from Texas Tech University, an MA in Sociology from University of Illinois at Urbana-Champaign and a Doctorate in Business Administration from Harvard University. Before starting her academic career, Tuba worked as a financial analyst at Procter & Gamble, and as a marketing VP at a local company. She also started a small business-to-business trading company in Turkey. Tuba's research focuses on extending existing theories in the sociology of consumption to account for the distinctive context of the developing world. She is interested in issues around consumer acculturation and status consumption. Her research has appeared in Journal of Consumer Research, Harvard Business Review and Advances in Consumer Research. This year Tuba teaches an undergraduate level course on Marketing Decision Making and a MBA level course on marketing strategy. Prior to joining CSU, Tuba has worked as a Reader in Consumer Culture at Cass Business School, London.
Kelly D. Martin
Kelly Martin is Assistant Professor of Marketing and Daniels Ethics Initiative Fellow at Colorado State University.Kelly was awarded the CSUCollege of Business Excellence in Teaching Award in 2010 and has been nominated for the CSU Alumni Association Best Teacher Award. She often teaches the Marketing Strategy and Management capstone course at CSU, where student teams prepare marketing plans for local business and non-profit organizations. In the past, Kelly has taught Principles of Marketing, Internet Marketing, and has developed and taught Marketing Ethics and Public Policy courses as well. Prior to academia, Kelly worked as a marketing director in the assisted living industry.
Kelly’s research interests involve marketing ethics and firm strategy, consumer welfare, and the role of social institutions and culture in corruption. Her work has appeared in, or is forthcoming in, journals such as the Academy of Management Journal, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, andBusiness Ethics Quarterly, among other academic journals. She serves on the editorial boards of Business Ethics Quarterly and the Journal of Public Policy & Marketing. Kelly’s expertise involves data collection and analysis. She uses experiments, survey methods, and large secondary databases to conduct research, and is familiar with data analysis methods including hierarchical linear models, latent class models, structural equation models, and otherspecial cases of regression models.